Privacy policy


Last updated: September 2, 2026

WILDSHE ("we," "us," or "our") operates wildshebeauty.com and related Services. This Privacy Policy explains our data practices when you visit our website, make a purchase, or interact with us. Our store is hosted on Shopify. By using our Services, you agree to this policy.

1. Information We Collect

We collect personal information that can identify you or be linked to you:

  • Contact and Identity Details: Name, email address, phone number, billing address, shipping address.

  • Payment and Transaction Details: Payment card info (processed securely via Shopify/payment providers), order history, items purchased, returns, exchanges, and payment confirmations.

  • Account Details: Username, password, saved preferences, wishlist items, account settings.

  • Customer Support Records: Content of emails, chats, messages, and photos submitted for returns or complaints.

  • Device and Technical Data: IP address, browser type, operating system, device identifiers, mobile network information.

  • Usage and Browsing Data: Pages viewed, products browsed, time spent, click patterns, and site navigation.

2. Sources of Information

  • Directly From You: When creating accounts, placing orders, signing up for newsletters, contacting support, or joining contests/surveys.

  • Automatically: Via cookies, pixels, and tracking technologies while browsing.

  • Service Providers: Partners like Shopify, payment processors, shipping carriers, analytics tools, and marketing platforms.

  • Marketing & Advertising Partners: Networks that help deliver relevant ads based on cross-site activity.

3. How We Use Your Information

  • Order Fulfillment: Processing payments, shipping, handling returns, and sending updates.

  • Customer Support: Answering questions, resolving issues, and processing warranty or refund claims.

  • Service Improvement: Analyzing usage, optimizing product pages, and developing new features.

  • Personalization: Remembering preferences, recommending products, and tailoring content.

  • Marketing & Advertising: Sending promotional emails, opt-in SMS messages, and targeted social media/web ads.

  • Security & Fraud Prevention: Detecting fraudulent transactions, unauthorized access, verifying identity, and blocking illegal activity.

  • Legal Compliance: Responding to lawful authorities, enforcing Terms of Service, and protecting rights.

4. How We Share Information

  • Shopify and Service Providers: For store operations, data storage, payment processing, analytics, and fulfillment.

  • Marketing & Advertising Partners: For running and measuring targeted ad campaigns.

  • Directed Sharing: When you choose to log in via social media or share plugins.

  • Corporate Group: Affiliates or parent companies, if applicable.

  • Business or Legal Reasons: During mergers, acquisitions, asset sales, or to comply with legal processes, subpoenas, or protect safety and rights.

5. Shopify, Cookies, and Third-Party Links

  • Shopify Platform: Hosted by Shopify, which processes visit and purchase data. Shopify is an independent data controller for its platform-enhanced features (learn more at the Shopify Privacy Policy).

  • Cookies & Tracking: Used for cart items, preferences, and site analytics. Managed via browser settings or cookie banners (disabling may limit site functionality).

  • Third-Party Links: External links (social media, payment providers) are governed by their own respective privacy policies.

6. Children, Data Security, and Retention

  • Children's Privacy: Services are not intended for children under the age of majority. Contact us to delete inadvertent data.

  • Security & Retention: While reasonable measures are taken, absolute internet security cannot be guaranteed. Data is retained only as long as necessary for business, legal, or dispute resolution purposes.

7. Your Privacy Rights

Depending on your location, your rights include:

  • Access: Request copies of held personal information.

  • Correction: Update or fix inaccurate data.

  • Deletion: Request data erasure (subject to exceptions).

  • Data Portability: Receive data in a machine-readable format.

  • Opt-Out of Sale/Targeted Advertising: Opt out via cookie banner, contacting us, or enabling Global Privacy Control (GPC) (learn more at Global Privacy Control).

  • Restriction or Objection: Limit or object to specific processing activities.

  • Consent Withdrawal: Withdraw consent at any time where processing relies on it.

8. International Data Transfers and Updates

  • Cross-Border Transfers: Data may be processed globally. Transfers from the EEA or UK utilize approved mechanisms like Standard Contractual Clauses.

  • Policy Changes: Updated policies will be posted with a revised "Last updated" date.

9. Contact Us

For questions, requests, or exercising rights regarding data practices:

  • Data Controller: WILDSHE

  • Email: ecom@wildshebeauty.com

  • Website: wildshebeauty.com